Skip to content

Cart

Your cart is empty

CSR

Sustainability

​We want to give consumers the assurance that efforts are being made to ensure that our products are produced under decent environmental conditions and that human rights are respected. The starting point is the UN's Sustainable Development Goals, with a focus on prioritizing sustainable materials and working conditions at our partners.​

We currently have a long-standing and very stable collaboration with manufacturers, with whom we are in the process of committing to complying with our standards, which are enshrined in our Code of Conduct. It contains guidelines/requirements in the following areas:

  • Human and labor rights
  • Environment and climate
  • Corruption and bribery
  • Animal welfare

The Group's human and labor rights policy includes a commitment to comply with local laws and respect international human rights and to ensure the necessary implementation of the UN Guiding Principles on Business and Human Rights.

At the same time, we work to ensure the use of sustainable materials by eliminating chemicals, minimizing plastic, and all cardboard packaging is sent for recycling. Our own consumption of cardboard packaging is FSC certified. We also work to ensure that our manufacturers use FSC certified packaging as a minimum, but we also like to see recycled cardboard packaging. In addition, we also set our requirements that polybags must be LDPE 4 and produced from at least 20% recyclable plastic.

From January 2022, our goal is for all our suppliers to deliver all our products as described above. However, we have a few suppliers who have the opportunity to start from September 2021.

FSC
FSC Recycled
LDPE
Recycle

Furthermore, we in the group are increasingly focusing on ensuring that a larger part of our collections contain styles that are more sustainable, such as Organic cotton, Lenzing EcoVero Viscose, Recycled Polyester, Repreve fibres and the OEKO-TEX certificate. Our goal is that by 2023 our collections will contain at least 30% sustainability.

EcoVero beyondfiber
Repreve
Micha
OEKO-TEX

The Group's policy is zero tolerance towards the use of corruption, bribery and child labor.

Suppliers are obliged to ensure that materials used in production originate from animals that have been treated in accordance with applicable rules, conventions and standards.

Our efforts are prioritized in those countries in the supply chain where it is known that there is the greatest likelihood of potential violations of basic human rights.

Internally, we also work with the working environment, as employees constitute a significant knowledge resource for the group. We work to identify risk areas in order to ensure the working environment and uncover areas of critical competence. We continuously ensure that all safety regulations are complied with and that individual workplaces have undergone workplace assessments, resulting in a number of improvements.

We work closely with our industry organization Dansk Mode og Textil on CSR/sustainability, which has great expertise and many years of experience in the area. In addition, we have become part of Sustainawear, which is a platform that helps companies with CSR and sustainability. Here you can get lots of inspiration and help on how to approach the new tasks. Sustainawear's concept is built around the elephant below. Which symbolizes the different areas you can work with, and in what order they recommend.

elephant